Hello Folks! Today I wanted to write a post about something you may or may not have heard about called Patreon. What is that you say?! Well lets see what Patreon says Patreon is…
Hmmmmm, intriguing! So basically if you are a creator of things, your fans pay you a subscription amount of their choice in exchange for what you offer, whether that’s knitting patterns, podcasts, whimsical fruit shaped glasses, whatever! It’s a really interesting concept, and for someone like me who runs their own creative business you can see the appeal. I started thinking of the flip side of this though. I can see all the benefits I would get out of this, but if I were to create a page what would my Patreons get, how would this be good for them and enrich their life? It was during this mulling period that the amazing and talented Hanna Lisa Haferkamp launched her own Patreon page!
Up until now the only Patreon pages I had looked at and become a Patreon of were from fellow knitwear designers who’s work I love and wanted to support. Hanna Lisa’s was different though, it was to be based on her Creative Boss Training program and the content is a combination of blog posts and video. I have been a viewer of Hanna Lisa’s Podcast for a while and have always loved her business segments so it was a no brainer to become one of her Patreons. I am proud to be subscribing to her Spring level subscription, which means I get access to monthly Creative Boss Tutorial Videos that Hanna Lisa puts together specifically for her Patreons and on topics that we have voted for. The first video just blew me away. The amount of detail and information that she managed to convey in one video was amazing, and not just amazing, but practical, and useful, and seriously just broke through the fog in my brain that normally forms when people want to discuss finances with me. And trust me, that fog gets super dense!
It brought me back to this concept of how do your Patreons benefit from this relationship, and I realised that what is really comes down to is finding a creative that not only you can connect with but that offers you something that perhaps you yourself are lacking. Does that make sense? The best way I can think to describe it is that I have X and I need to get to Y, but I’m struggling, but it’s ok because Hanna Lisa just came along and built me a little bridge between X and Y, but not just a regular bridge, a bridge/bouncy castle hybrid that I can jump around on and have fun on whilst getting to Y!
After the first video was released I knew I wanted to spread the word a little about Hanna Lisa’s page because I genuinely feel that as a creative who works in the knitting industry and wants to for a long time to come, working with Hanna Lisa will not only help me to progress and grow as a designer and business woman, but seriously enrich the experience along the way. Plus you can see within the first five minutes of one of her Creative Boss videos how much work, passion and love goes into what she is doing, and that alone is something to be celebrated! I reached out to her to say I was hoping to write this blog post and ask if that would be ok with her and she was so supportive and enthusiastic and right away offered to give up her time to have a skype call with me, which of course I said yes to!
It was so great to talk to her and I soon realised why I felt such a connection to her work and her outlook. Not only is Hanna Lisa a super creative and talented designer/maker (she has a gorgeous line of handmade project bags to name just one venture) but she is so passionate about working with other creative people and nurturing their passions, not just with a view to making money, but to help create a sustainable and fulfilling livelihood. Hanna Lisa made a really lovely remark saying, ”not one business is the same, they are one woman shows and everyone is doing it because of slightly different reasons under slightly different circumstances, but everyone is doing it because they love what they do.” Here here!
Hanna Lisa offers Creative Boss Coaching where she will work one on one with you to talk through your business ideas and help with everything from strategising, to branding, to marketing and much more. With her Patreon she wanted to be able to use her tutorial videos to reached a broader audience and to help people who possibly aren’t able to take part in the more intensive coaching. One of the things that really stands out to me when I’m watching the videos is the sheer amount of work that it must take to create one. I thought it would be interesting to get some insight in to just what goes into creating a Creative Boss Tutorial video. First of all there is the content. As I mentioned before, as a patreon I get to cast my vote on what sort of topic I would like the next months video to be about. Once the topic has been chosen Hanna Lisa has to work out what to include, outlining the general discussion points then breaking them into segments. Then she needs to decide what to include in each segment. How much of that will be her talking? Will there need to be an accompanying work sheet? Will there be demos? etc, etc! It’s a huge amount of work before she even starts filming the actual video, but once she has all her content it’s time to get it filmed and then start editing and putting it all together. Once the editing is done it's uploaded to Patreon where folks like me can view at our pleasure as many times as we like! It’s a much more intense and precise way of working compared to putting her podcast together and I was blown away by how she is able to organise so much information into such clear and concise content.
I loved getting to spend some time talking with Hanna Lisa, her enthusiasm and passion for what she does is so infectious and inspiring! I hope you have enjoyed this insight into how she works and found my thoughts, as one of her patreons, useful if you were curious about the process or wondering if it would be right for you. If you are a creative business looking for a little guidance I really encourage you to check out Hanna Lisa’s Patreon page to see all the reward levels she offers! You can also find all the info about her Creative Boss Coaching here at www.hannalisahaferkamp.com.
Have a great day! x